Magazines met als primaire doelgroep Millennial- en Gen Z-vrouwen, ze bestaan. Sterker nog: sommige floreren! …
Relevant blijven voor Millennials en Gen-Z: zo doe je dat!
MAGnify 2020: How does the context of a magazine brand influence effectiveness?
Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of …
MAGnify 2020: how does context influence behaviour and value?
Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of …
MAGnify 2020: The role of different media in the mix today (Kantar)
Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media …
MAGnify 2020: key learnings and roadmap Alpha Index
Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the …
MAGnify 2020: why is context important for marketing?
MAGnify 2020: Results from Kantar’s COVID-19 Barometer
Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media channels…
Context is king, zegt Ebiquity, ook digitaal
Digitale media zijn complexer en verwarrender dan nodig, schrijft Ebiquity in het nieuwe rapport ‘Digital Media …
Ad in the Picture: Breguet
MAGnify 2020: Kantar on the changing global media landscape
Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media channels …