Na de lancering van het kwaliteitslabel voor video in het najaar van 2020, zijn DPG Media en RTL Belgium vandaag de …
DAT Belgium reikt eerste videolabels uit
Cheers to the new year!
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MAGnify 2020: The value of professionally edited, original content
In this sixth and final video Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar concludes her …
MAGnify 2020: The effect of context in branded content practice
At MAGnify 2020 our final speaker, Roger Verdurmen, DPG Media, explained in detail and with proof why content marketing …
MAGnify 2020: “Without trust advertising has no future”
The title of this post is a strong statement from Keith Weed, former CMCO Unilever. He continues: “A brand without…
MAGnify 2020: Proof of the importance and effect of context
Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of …
MAGnify 2020: How does the context of a magazine brand influence effectiveness?
Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of …
MAGnify 2020: how does context influence behaviour and value?
Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of …
MAGnify 2020: The role of different media in the mix today (Kantar)
Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media …
MAGnify 2020: key learnings and roadmap Alpha Index
Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the …