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MAGnify 2020: How does the context of a magazine brand influence effectiveness?

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

In this video Verdurmen explains how context influences results. He illustrates this with some examples from his own experience in the Netherlands. (Read our interview with Roger Verdurmen here)

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:

«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.

The key note speeches, divided into short form video you can find here:

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