Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.
Read our interview with Bernard and Bruno about the Alpha Index here
In this short video Bernard Cools summarizes the key learnings from the Alpha Index study:
Subsequently Bruno Liesse explains the roadmap and possible next steps the duo envisions to put the Alpha Index into daily mediaplanning practice:
We have cut the full presentation by Bruno Liesse and Bernard Cools into short videos per subject.
Watch the first part where Bruno explains what the Alpha Index is here , how they made the survey and the short video’s with the results, presented by Bernard Cools, here
The Alpha Index presentation in 6 short videos you can access here.
The other two key note speeches, divided into short form video you can find here: