MAGnify 2020: The effect of context in branded content practice

Conclusions speech Roger Verdurmen
At MAGnify 2020 our final speaker, Roger Verdurmen, DPG Media, explained in detail and with proof why content marketing might as well be called context marketing. At the end of his speech he showed a case from his own work at DPG Media Brand Studio. 
Read our interview with Roger Verdurmen here)

These are the final conclusions from the speech:

Conclusions speech Roger Verdurmen

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:

«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.

The key note speeches, divided into short form video you can find here: