Yes, we can definitely call this a show! This is not just a keynote speech by two renowned Belgian researchers (which would and should be enough to capture your attention!). But with our host Marcel Vanthilt introducing the first speakers in his incomparable way; and with a creative highlight from our last StuMPA contest at the end, we have added entertainment value. Because we are all worth it! And we need some humour and laughter in these orange and red Fall days.
P.S. Any questions you have, please send them to firstname.lastname@example.org. They will be answered here on this website (we will notify you) and some questions will be discussed in the ‘Chair’ session on 22nd October by Danny Devriendt and his guests.
- Bruno Liesse et Bernard Cools: “L’Alpha Index affine nos connaissances sur l’attention pour les messages publicitaires”
- Deniz Sariyildiz: « Un magazine bien conçu donne une forte impulsion à la relation entre client et marque »
- Roger Verdurmen: « Pour créer une bonne publicité native, le contexte est tout »