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MAGnify 2020: The value of professionally edited, original content

In this sixth and final video Deniz sariyildiz, Director Creative & Media Effectiveness at Kantar concludes her speech with three take-outs about the role of magazine media in the mix.

Read our interview with Deniz Sariyildiz here

Nobody denies the decline in print circulation and use, but magazine media are trusted brands and have an important role to play in the lives of consumers and in advertiser campaigns.

We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. You can access all 6 videos by Deniz here.

The other subjects of the short videos are:


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


The key note speeches, divided into short form video you can find here:

Conclusions speech Roger Verdurmen

MAGnify 2020: The effect of context in branded content practice

These are the final conclusions from the speech:

Conclusions speech Roger Verdurmen

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


The key note speeches, divided into short form video you can find here:

Deniz Sariyildiz

MAGnify 2020: « Without trust advertising has no future »

The title of this post is a strong statement from Keith Weed, former CMCO Unilever. He continues: “A brand without trust is simply a product and advertising without trust is simply noise”. And he has a point, as Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, demonstrates in her MAGnify 2020 speech about the changing media landscape.

Read our interview with Deniz Sariyildiz here

In this part of the presentation Deniz Sariyildiz shows proof of the influence of context on advertising effectiveness: the best context is not always the one you expect! Digital channels offer immense opportunities for advertising although 54% of respondents in Kantar’s DIMENSION research find targeted ads intrusive. Watch it all in the video below!

We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. You can access all 6 videos by Deniz here.

The other subjects of the short videos are:


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


The key note speeches, divided into short form video you can find here:

slide +52% meer impact op merkvoorkeur

MAGnify 2020: Proof of the importance and effect of context

In these videos Verdurmen shows proof for the importance and effect of context for content marketing and advertising. He gives an overview of research results like the Halo effect and a very new DPG Media study: effective attentiveness. (Read our interview with Roger Verdurmen here)

Proof: framing, Halo effect

Proof: conceptual fluency, mindset, effectieve aandacht

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


The key note speeches, divided into short form video you can find here:

Deniz Sariyildiz MAGnify 2020

MAGnify 2020: Receptivity and trust in consumer mindset

Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources.

Read our interview with Deniz Sariyildiz here

In this part of the presentation Deniz Sariyildiz talks about understanding consumer mindset and their receptivity and trust. All traditional formats remain more popular than digital formats, Kantar concludes from their AdReaction research database:

We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. You can access all 6 videos by Deniz here.

The other subjects of the short videos are:

 


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


The key note speeches, divided into short form video you can find here:

MAGnify 2020: How does the context of a magazine brand influence effectiveness?

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

In this video Verdurmen explains how context influences results. He illustrates this with some examples from his own experience in the Netherlands. (Read our interview with Roger Verdurmen here)

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


The key note speeches, divided into short form video you can find here:

Roger Verdurmen at MAGnify 2020

MAGnify 2020: how does context influence behaviour and value?

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

The second part of Roger’s presentation goes deeper into the reasons and consequences of the influence of context. Illustrated by a Banksy auction he explains how context determines value, which makes it an important factor for brands. (Read our interview with Roger Verdurmen here)

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:

  • Why is context important?
  • Credibility
  • Proof: framing, Halo-effect
  • Proof: conceptual fluency, mindset, effectieve aandacht
  • Context in daily practice

 


«MAGnify : un œil sur l’avenir»

Commandez ici votre exemplaire gratuit de notre nouvelle édition «MAGnify : un œil sur l’avenir» ! 
Dans cette parution, nous laissons la parole à des experts belges et internationaux sur des sujets sensibles liés aux médias, d’aujourd’hui et de demain.


Watch the MAGnify debate, part 3, about the disruptiveness of programmatic

The key note speeches and debate, divided into short form video you can find here:

Deniz Sariyildiz

MAGnify 2020: The role of different media in the mix today (Kantar)

Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources.

Read our interview with Deniz Sariyildiz here

In this part of the presentation Deniz Sariyildiz talks about the role that different media play in the media mix zooming in specifically on the benefits of magazine media for brand campaigns:

We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. In the first part Deniz talked about the changing global media landscape, the second video covers results from the COVID-19 barometer.

You can access all 6 videos by Deniz here.

The other subjects of the short videos are:

  • Receptivity and Trust
  • Influence of context
  • Key take-outs

Watch the MAGnify debate, part 3, about the disruptiveness of programmatic

The other two key note speeches, divided into short form video you can find here:

Bernard Cools en Bruno Liesse

MAGnify 2020: key learnings and roadmap Alpha Index

Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.

Read our interview with Bernard and Bruno about the Alpha Index here

In this short video Bernard Cools summarizes the key learnings from the Alpha Index study:

Subsequently Bruno Liesse explains the roadmap and possible next steps the duo envisions to put the Alpha Index into daily mediaplanning practice:

We have cut the full presentation by Bruno Liesse and Bernard Cools into short videos per subject.

Watch the first part where Bruno explains what the Alpha Index is here , how they made the survey and the short video’s with the results, presented by Bernard Cools, here

The Alpha Index presentation in 6 short videos you can access here.

Watch the MAGnify debate, part 3, about disruptiveness of programmatic

The other two key note speeches, divided into short form video you can find here:

MAGnify 2020: why is context important for marketing?

Roger Verdurmen talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print.

Read our interview with Roger Verdurmen here

Verdurmen is Strategy Director at DPG Media in the Netherlands. With his experience at Brand Studio (branded content creation and strategy) and his personal interest in the research evidence he builds a strong case for context planning.

In this first part Roger explains why context is so important.

We have cut the presentation of Roger Verdurmen (and the other speakers!) into short form videos per subject.

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:

  • Behaviour and value
  • Credibility
  • Proof: framing, Halo-effect
  • Proof: conceptual fluency, mindset, effectieve aandacht
  • Context in daily practice

Danny Devriendt discusses local media with his guests (part 2)

The key note speeches, divided into short form video you can find here: