In this part of the presentation Deniz Sariyildiz talks about the role that different media play in the media mix zooming in specifically on the benefits of magazine media for brand campaigns:
We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. In the first part Deniz talked about the changing global media landscape, the second video covers results from the COVID-19 barometer.
The other subjects of the short videos are:
- Receptivity and Trust
- Influence of context
- Key take-outs
The other two key note speeches, divided into short form video you can find here: