Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.
In this short video Bernard Cools presents the setup of the Alpha Index study.
We have cut the presentation by Bruno Liesse and Bernard Cools into short form videos per subject.
Watch the first part where Bruno explains what the Alpha Index is here and the short video’s with the results, presented by Bernard Cools, here
The other subjects are:
- Key Learnings
- Next steps
All short videos from The Alpha Index presentations of Bruno Liesse and Bernard Cools you can access here.
Watch Danny Devriendt discuss local media with his guests (part 1)
The other two key note speeches, divided into short form video you can find here: