The Innovation Report is written for FIPP every year by Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director USA of Innovation Media Consulting, and it is edited by Juan Señor, senior partner. Read our interview with John here!
“The world is exploding with people, trends and events that could cause you to question mankind’s basic intelligence, never mind our creativity. But every year in researching this chapter, we rediscover just how clever, creative, responsible, and caring those of us in the much-maligned media industry can be,” say the writers of the book.
Almost half of the off-beat “winners” this year did their work in pursuit of the betterment of the world, a first in the 11 years this chapter of FIPP’s Media Innovations book exists. Here’s a preview of the provocative, inspiring, fun, creative, mind-boggling innovations to come in this chapter:
- A make-your-own sanitary pad ad
- A 4G speed test in print
- Flower seeds #1 (in a magazine page)
- Flower seeds #2 (in a billboard)
- Coca-Cola’s “audio” ads in print
- Soundproof posters
- Sand cover #1
- Sand cover #2
- A 3D colouring book
- The new car smell advert
- A customisable cook book