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MAGnify 2020: How does the context of a magazine brand influence effectiveness?

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

In this video Verdurmen explains how context influences results. He illustrates this with some examples from his own experience in the Netherlands. (Read our interview with Roger Verdurmen here)

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:

  • Why is context important?
  • Behaviour and Value
  • Proof: framing, Halo-effect
  • Proof: conceptual fluency, mindset, effectieve aandacht
  • Context in daily practice

    «MAGnify : OOG op de Toekomst»

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The key note speeches, divided into short form video you can find here:

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