In these videos Verdurmen shows proof for the importance and effect of context for content marketing and advertising. He gives an overview of research results like the Halo effect and a very new DPG Media study: effective attentiveness. (Read our interview with Roger Verdurmen here)
Proof: framing, Halo effect
Proof: conceptual fluency, mindset, effectieve aandacht
You can access all 6 videos by Roger Verdurmen here.
The other subjects are:
- Why is context important?
- Behaviour and Value
- Credibility
- Context in daily practice
«MAGnify : OOG op de Toekomst»
The key note speeches, divided into short form video you can find here:
