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MAGnify 2020: Proof of the importance and effect of context

In these videos Verdurmen shows proof for the importance and effect of context for content marketing and advertising. He gives an overview of research results like the Halo effect and a very new DPG Media study: effective attentiveness. (Read our interview with Roger Verdurmen here)

Proof: framing, Halo effect

Proof: conceptual fluency, mindset, effectieve aandacht

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:


«MAGnify : OOG op de Toekomst»

Bestel hier uw exemplaar van onze nieuwe uitgave ‘Oog op de toekomst’!
Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen


The key note speeches, divided into short form video you can find here:

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