Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources.
Read our interview with Deniz Sariyildiz here
In this part of the presentation Deniz Sariyildiz talks about understanding consumer mindset and their receptivity and trust. All traditional formats remain more popular than digital formats, Kantar concludes from their AdReaction research database:
We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. You can access all 6 videos by Deniz here.
The other subjects of the short videos are:
- Changes in global media landscape
- COVID-19 Barometer results
- Media in the mix today
- Influence of context
- Key take-outs
«MAGnify : OOG op de Toekomst»
The key note speeches, divided into short form video you can find here: