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MAGnify 2020: The effect of context in branded content practice

These are the final conclusions from the speech:

Conclusions speech Roger Verdurmen

Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.

You can access all 6 videos by Roger Verdurmen here.

The other subjects are:


«MAGnify : OOG op de Toekomst»

Bestel hier uw exemplaar van onze nieuwe uitgave ‘Oog op de toekomst’!
Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen


The key note speeches, divided into short form video you can find here:

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