‘Think Millennial’ and move your content frequency from ‘months to moment’. Those are just two of the strategies magazine media businesses will need to adopt throughout 2015 is they are to succeed in the modern world.
Setting out his predictions for the magazine industry over the next 12 months, FIPP president and CEO Chris Llewellyn (have a look at Chris’ 2015 magazine media predictions HERE) says the leading businesses are already working hard to respond to the desires of Millennials – a group that now accounts for a quarter of the world’s population.
Llewellyn was speaking ahead of the FIPP 2015 World Congress in Toronto later this year – which will further explore industry trends, the future of magazine media and innovation across the industry.
Delegate booking for the Congress is now open, and those booking before 14 February will receive not only an Early Bird discount on the standard rate, but also 2 nights’ free accommodation. Visit fippcongress.com for more and/or to book.
In addition, Llewellyn says the successful businesses in 2015 will be those that create, curate and share content on a continual basis, echoing recent comments by Hearst International CEO Duncan Edwards, who said: âIf you don’t have something new for your audience at 6am or 7am in the morning, you are out of the game.â
In addition to these trends, Llewellyn believes 2015 will see video become a magazine media ‘must have,’ with mobile of course a central theme.
Hear more about these and other critical themes at the FIPP World Congress. Bringing together more than 800 delegates from around the world and a host of top speakers for FOUR major events in one location across three days, the 2015 World Congress will be the biggest event of its type anywhere in the world.
Book your place before 14 February to take advantage of our early bird discount – and receive two free nights at the Sheraton Hotel.
For sponsorship and exhibition opportunities, contact Andre Glazier (Andre@fipp.com).
If you are interested in presenting at the Congress, contact Cobus Heyl (Cobus@fipp.com).