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Cover of Time magazine in sand

Genius in print: the best and most inspiring ads

Are you looking for some inspiration for your next print campaign? You have found it. Take a look at these 11 examples of great use of print in advertising and then DIY. We are looking forward to seeing your genius print ad in next year’s Innovation Report.

The Innovation Report is written for FIPP every year by Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director USA of Innovation Media Consulting, and it is edited by Juan Señor, senior partner. Read our interview with John here!

“The world is exploding with people, trends and events that could cause you to question mankind’s basic intelligence, never mind our creativity. But every year in researching this chapter, we rediscover just how clever, creative, responsible, and caring those of us in the much-maligned media industry can be,” say the writers of the book.

Almost half of the off-beat “winners” this year did their work in pursuit of the betterment of the world, a first in the 11 years this chapter of FIPP’s Media Innovations book exists. Here’s a preview of the provocative, inspiring, fun, creative, mind-boggling innovations to come in this chapter:

  1.  A make-your-own sanitary pad ad
  2. A 4G speed test in print
  3. Flower seeds #1 (in a magazine page)
  4. Flower seeds #2 (in a billboard)
  5. Coca-Cola’s “audio” ads in print
  6. Soundproof posters
  7. Sand cover #1
  8. Sand cover #2
  9. A 3D colouring book
  10. The new car smell advert
  11. A customisable cook book

More inspiration? Find it here:
IKEA pregnancy test print ad

Ad in the Picture: IKEA makes people pee on this ad to get a discount

IKEA pregnancy test print ad IKEA’s new print ad helps consumers find out if they’re moving on to their next big life stage by informing them if they’re pregnant. (click to see the video)

The ad, which showcases the company’s Sundvik crib, encourages viewers to simply pee on a small marked strip on the bottom of the ad. If they’re expecting, the price shown on the ad will drop, reflecting the price offered to those in the retailer’s Ikea Family club.

Ikea and Akestam Holst worked with med tech lab Mercene Labs on developing the ad, which used enhanced version of the technology used in typical pregnancy test strips.

According to Mercene, its work on the ad may lead to new business oppurtunities. “We had to push ourselves to come up with several clever solutions to make the concept of the ad work in reality,” says Jonas Hansson, Head of new opportunities at Mercene Labs. “I think we can use some of the same solutions to help our customers create better products in their areas of life science and medical diagnostics. We will also develop a new substrate material for medical diagnostics based on what we learned in this project.”

Source: AdAge

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