Deniz Sariyildiz, Director Creative & Media Effectiveness at Kantar, explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.
Read our interview with Deniz Sariyildiz here
In this first part Deniz shows research based evidence about the changing global media landscape. 40% of advertisers and media-experts are not sure they use the opmital balance between online and offline channels.
We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. You can access all 6 videos by Deniz here.
The other subjects are:
- Results of the COVID-19 Barometer
- The rol of magazines and other media in the mix
- Receptivity and Trust
- Influence of context
- Key take-outs
Watch Danny Devriendt discuss local media with his guests (part 2)
The other two key note speeches, divided into short form video you can find here: